Clickprint

From Wired.com. Jargon Watch:

CLICKPRINT n. Derived from the amount of time a user spends on a Web site and the number of pages viewed, a clickprint is a unique online fingerprint that can help a vendor identify return visitors, curb fraud, and collect personal information for “customer service,” aka invasive marketing.

The old search engine optimizationist in me is so interested in having lunch with people who are leading this field of study.

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