Social Media Leadership

I can’t tell you how thrilled I am to be working for a company that understands the growing importance of Social Media in the business world. From this post on the growth of B2B blogging:

“In another sign that blogs have arrived as a staple in the overall marketing mix, an association was recently formed to address the topic. The Blog Council (http://blogcouncil.org/members.php), an organization made up of top global brands, was officially launched this month with a goal of sharing corporate blogging strategies and developing standards-based best practices. Founding members include Cisco Systems, Dell, Microsoft Corp. and Wells Fargo. The council will also address issues such as managing employee blogs and engaging and responding to bloggers who write about individual companies.”

And sure, a part of me always asks if another layer of bureaucracy/process is what is called for in a given situation, but in this case I think it’s probably a good thing, and if such a thing must exist I’m glad to be represented in a roundabout sort of way.

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