Revolt Digg

The social media geek in me was pretty intrigued by the recent item at Wired regarding a controversial change made to Digg’s algorithm for deciding what makes it to the front page. The intriguing part is how you provide the best customer service experience, when your “customers” are your content creators.

Last night’s revolt was ultimately more of a customer-service crisis than a revolution, but it points to a larger problem of ownership on sites that rely upon user-generated content. Although Diggers are using a free service, the service wouldn’t exist without them — and Digg’s management must tread with extreme care when making changes to the site, or risk alienating its most loyal users.

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